By Micah Halpern
I've Been Thinking:
The election in Israel will be held on September 17th.
After the April election, Avigdor Lieberman was the man responsible for preventing Benjamin Netanyahu from creating the coalition government he needed to cinch the position of prime minister - thereby forcing the new election.
On Thursday Lieberman and his party, Y'Israel Beitenu (Israel is Our Home), released a campaign ad that unveils a new slogan.
The 30 second video which was released via Twitter runs under the phrase "This is not Las Vegas."
The ad cuts to a slot machine with photos of Netanyahu's potential coalition partners and labels them all as extremists. Next comes a derogatory comment about potential coalition members if the Blue and White party were to win.
The ad finishes with a flourish. In white letters, against a blue background, with a blood red exclamation point for added emphasis - and in English - “ is the phrase "Make Israel Normal Again!"
The allusion to Donald Trump's "Make American Great Again" slogan is obvious. The substitution of the word "normal" is critical. Normalcy is a political and defense condition Israelis yearn for.
Micah@Micahhalpern.com
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