By Micah HalpernI've Been Thinking:
The culture of Apple is even more top secret than that of the CIA - at least, that is what the Apple folks like to brag about.
Apple has invested over $1.2 billion in Israel over the past three years. They have opened two huge centers and employ 800 creative thinkers. 400 employees were recruited over the past two years.
Apple in Israel has developed new chips and new designs, especially on the security side. Steve Jobs
loved the idea of working with Israeli brainpower and Tim Cook followed suit. Cook secretly visited Israel last February.
Secrecy is a value at Apple. Apple workers cannot even speak to other Apple employees outside their neighborhoods (the Apple term for their insulated work group) about the material they are working on.
Yes, Apple has purchased several Israeli companies for hundreds of millions of dollars, but that is nothing compared to the investment they are making in tech teams in Israel.
The head of the Israel component in Israel is in the inner circle of the innermost circle of Apple. Johnny Srouji is the senior vice president for hardware technology. There are only two other Apple hardware development centers in the world - one in Austin and one in Silicon Valley.
Apple is going to continue to recruit and grow in Israel. That's because Israel is the ideal place to develop people, ideas and of course, product.
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