By Micah Halpern
Since the beginning of the current conflict between Hamas and Israel, Hamas has been extremely adroit at messaging.
The Hamas message has been on point at every juncture. Hamas has been successful at framing the discussion and deflecting almost all responsibility. Their message has been clear and simple: Israel is killing innocent civilians.
Try as they might to cast Hamas in the light of a terrorist group, Israel has not successfully redirected the coverage.
But recently, the office of the Israeli prime minister began drawing the parallel between ISIS and Hamas. After the execution of Jim Foley, they intensified the parallels.
Hamas took exception to the comparison.
And last week there was a major synapse.
Last week Hamas executed dozens of Gazans accused of collaborating with Israel. The still pictures were plastered all across the web and on the front pages of newspapers. The Hamas executioners were wearing black and their faces were covered with black hoods.
And the parallel stuck.
The prisoners had their hands tied behind their backs and they were kneeling. Everyone seeing the photos drew the ISIS/Hamas link.
Hamas claimed it was not so. They issued a new directive that all future executions not be done in public and not be photographed. But here is the problem. Like ISIS, Hamas wants people to see the executions because they want to sew the seeds of fear - in their own people. The more fear, the greater the power
Hamas wields over the 1.8 million Gazans.
Hamas and ISIS are not identical. But they are very, very similar.
Micah@MicahHalpern.com
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